In the five+ years I commissioned freelance stories at NYT, the best pitch I ever got had “fucking” in the subject line.
Really.
If you’ve ever seen me on a pitching workshop, you’ll know I love to borrow a wonderfully helpful phrase from our friends at The Writers’ Co-op: “Pitch the editor, not the publication.” This is a piece of advice that I recommend for every single freelancer for every single pitch.
But what does that really mean?
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